Ideas, Frameworks & Lessons
A collection of thinking on product, engineering, and startup building. Updated regularly with new frameworks and lessons from the field.
Stores Aren't Just Demand Endpoints
Ship-from-store dies in attribution debates before it ships a single order. Why stores as supply nodes compound, what breaks in the org, and a starter playbook (including how we thought about it at Mejuri).
Jun 2026 · 14 minScaling Influencer Marketing
Most brands don't have an influencer problem—they have an org problem. A five-layer model for measurement, roles, and compounding influence.
Apr 2026 · 15 minMaking AI Work: Start With the Problem, Not the Tool
Many brands run AI backwards—tool first, problem second. A Mejuri example: search, content, and what actually moved non-branded impressions.
Apr 2026 · 9 minHow to Build a Retention and Loyalty Operating System
EGR as the north star, a lifecycle state machine, and the Art / Science / Technology stack—so retention and loyalty compound instead of living in silos.
Apr 2026 · 16 minBuilding Resilience in Ecommerce Revenue and Conversion Growth
How ecommerce teams can drive sustainable revenue and conversion growth in a high-cost and high-expectation market.
Mar 2026 · 28 minClean Data, Clear Decisions: Building the Foundation for Customer Insight
Explores how brands are turning fragmented and messy data into actionable insights.
Oct 2025 · 30 minHow Mejuri Unified Commerce with Shopify
Explains how Shopify unlocked operational efficiency, innovation, and unified commerce.
Nov 2024 · 8 min